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Research papers

The product flow in industry

This paper is meant to be a discussion paper and a contribution to a more systematic approach to what is called "industrial marketing research" . This approach will be two-pronged, i. e. the product flow from the top to the bottom of the product...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Jan van Rees, Olle Steiner, C. K. Squires, Iginio Lagioni
Company: Philips International
March 5, 1969
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Citation

van Rees, Steiner, Squires and Lagioni (1969a, March 05). The product flow in industry . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-product-flow-in-industry-


Research papers

Integrated media research and systems

Our paper is about the principles of data collection and usage. The integration of media and product research, the construction of a computer data bank, an explicit model of how media reach people, closer blending of media buying with media planning,...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Simon Broadbent, Susanna Segnit
August 1, 1967
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Citation

Broadbent and Segnit (1967a, August 01). Integrated media research and systems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/integrated-media-research-and-systems


Research papers

Setting targets in advertising research

In this paper I have presented some of the first results of a systematic analysis of data which has been collected as part of a continuing survey to measure advertising communication. The results have been confined to measurements taken at a single...

Catalogue: ESOMAR Congress 1964
Author: Timothy Joyce
June 15, 1964
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Citation

Joyce, T. (1964a, June 15). Setting targets in advertising research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/setting-targets-in-advertising-research